Advertising Sizes and Dimensions

We utilize google doublclick as our banner ad platform. We can take actual files or DFP or third party tags.

Below are banner sizes and max rates.

Pixels Style PNG/ GIF/ JPG Max Flash Max
728 x 90 Leaderboard 50 KB 100 KB
300 x 250 Square 50 KB 100 KB
160 x 600 Skyscraper 50 KB 100 KB
120 x 60 Button 50 KB 100 KB


Advanced Tracking - Creating A Campaign Tracking Link

If you use google analytics to measure your traffic and its sources, we strongly encourage you to build a link for us to use. Our network of sites comprise of 40+ sites and one link will help combine all traffic. If you are not using google anaylitics, create an account at

Link Builder:

Use the URL builder tool to generate your campaign URL(s), then copy and paste and provide to your advertisers (in this case us).

How the parameters work:
In any of these cases you can identify (or a site in our network as the source, you can also add the type like banners, features, etc.

utm_source: Identifies the advertiser, website or publication that is sending traffic to your website. e.g. September Email Newsletter,
utm_medium: The advertising or marketing medium, e.g email campaign, display advertising etc
utm_campaign: The individual campaign name, promotion or product
utm_term: Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
utm_content: Used to differentiate links within the same email. For example, set different values for each so link so you can tell which gets clicked on the most.